Discord

Integrated campaign for the instant messaging social platform Discord. Discord is well known amongst gamers and heavily marketed towards people who play and stream video games on their PC. We decided it was time to highlight other ways to utilize Discord. Due to the pandemic it became a hub for different clubs and servers for very niche interests. We took that opportunity and ran with it by highlighting some of the most out of the box clubs one might find on Discord. Through this project I discovered that I, too, would like to be a member of the chocolate milk club. Jacob and I utilized Adobe Illustrator to create the print ads for this campaign, the TV spot was edited in Adobe premiere.